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Traction Inc.

21 Aug How Small Business Coaching Works With EOS

Posted at 8:00:00 AM by Chris Hallberg

If you've started a small business, you know just how important it is to have someone along with you for the ride. It helps if that person has done it before and, preferably, a lot of times. That's why many entrepreneurs choose to have a small business coach guide them through the process — someone who has already been down that road and understands the challenges of starting your own company.

Because business coaches have had their own paths and experiences, each one will also have a personal style. Methods they have used in the past to achieve their goals might be different than another small business coach's, but the important part is their experience and ability to help guide you.

The challenges of starting a small business can often be surprising. However, regardless of the industry, certain tactics and approaches can be extremely helpful to getting started in the business world.

EOS®, or the Entrepreneurial Operating System®, is one of the most effective methods small business coaching uses. Because this is a highly principled and complex system, a business coach can assess your current business standings and make the right recommendations to help your business implement and thrive under EOS.

What Is EOS?

The Entrepreneurial Operating System is a complete set of practical tools and simple concepts designed to help entrepreneurs achieve their business goals. Using three principles — vision, traction and health — EOS is a proven process to help you get what you want.


This is bringing your entire organization onto the same page. When everyone understands the company's vision, everyday decisions can be made to help realize that vision.


Business needs focus to succeed. This principle depends on creating discipline and accountability in a company from the top down. That means everyone is executing the vision every day.


Important, but often overlooked, is the cohesiveness of your leadership team. This team sets the tone for the rest of the company, and a common base goes a long way in bringing others into the vision.

Implementing EOS

Although EOS focuses on simple concepts to help sustainably grow a business, a lot of data can still be hard to assess immediately. Implementing EOS is a process that can be broken down into several steps:

  1. A 90-minute meeting is scheduled with an EOS professional. This establishes who you are and who the EOS coach is. During this meeting, you will go over the tools and processes that will be coming up.
  2. After the initial meeting, there's a focus day. This helps set priorities, establish responsibility, improve communication and start tracking the critical numbers.
  3. Once the outline for goals is established, there's a two-day vision building session with the leadership team. This really starts to zero in on what was discussed during the focus day. This is a great tool to help assess the strengths of your team members, and you'll also receive a better understanding of who you are and what your future looks like.
  4. Quarterly meetings will be set up to constantly review and redirect your business as necessary to maintain the proper course for success.

Getting the Right Help


Often, the most obvious answers aren't so apparent to those close to the problem. While that might be a great reason to bring in a small business coach who specializes in EOS implementation, it certainly isn't the only consideration. Not only are EOS coaches specially trained in seeking out the best ways forward for your company, but they're also particularly invested in your success.

It's important to know that you aren't bringing on a "yes person" when you consult with an EOS coach. These EOS experts are trained in having tough conversations that matter. From their positions as mentors to you and your business, they have a removed vantage point that allows them to see what otherwise might be missed from within your organization.

While the principles of EOS focus on simple changes and concepts that help your business flourish, the actual implementation can be a very complex process. This is why bringing in an EOS expert is a choice that a lot of successful businesses make.

Instead of getting caught up in the details, small business coaches who have been there before can help maintain a focus on the goals while getting the small stuff in line. Not only are they very practiced with onboarding the EOS process, but they've also helped literally hundreds of other small companies succeed.

When it feels like you might be up against a problem or roadblock that seems impossible to get around, your small business mentors may have seen that exact issue before. With their guidance and help, you'll be on the road to success far faster than on your own. 

The effort you've put in to start your company is huge. Keep the momentum rolling and start drawing a road map to success with a business management strategy that's proven to work. If you're interested in learning more about how small business coaching can help you implement EOS, contact the experts at Traction today.

Business Coaching How to Grow a Successful Business

The Entrepreneurial Operating System (EOS) was created by Gino Wickman (Author of Traction-get a grip on your business) and is a registered trademark of EOS Worldwide. Chris Hallberg of Traction Inc. is a Certified EOS Implementer(tm) that helps business owners and their leadership teams get more of what they want from their business.

Topics: EOS, Business Coaching