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14 Mar How Business Coaching Became More Than Just Giving Advice

Posted at 8:00:00 AM by Chris Hallberg


If you’re on the fence about hiring a business coach, you likely still have questions about their purpose. Do they just provide generic advice you can find online? Are they there to tell you how to run your business? The answer to these questions is “no,” but that still doesn’t tell you what to expect. If you’re one of the many entrepreneurs seeking a small business coach in Denver, here’s what you need to know about what they really do.

You Are Your Business

When considering whether a business coach can help your business, you may think they'll focus solely on your company. It’s an easy mistake to make, but you should understand that you are essentially your company. This means personal issues can get in the way as well, and a business coach can help with these problems.

The reality of business coaching is that they’re around to help with your professional growth, but they do this by focusing on your personal development and growth. If the best strategy for your company is hindered by something in your personal life, the best business coaches are ready to hammer it out.

Coaching No Longer Industry-Specific

If you’re seeking out a small business coach in Denver, you might be looking for individuals with experience in your specific industry. By doing this, however, you’ll end up overlooking some of the best help out there simply because they can’t build a motorcycle, soft drink or whatever your company happens to focus on.

In reality, the best business coaching isn’t industry-specific. The Entrepreneurial Operating System® (EOS®), for instance, is a coaching model that’s proven successful in a variety of industries. Instead of giving advice that only works with certain businesses, the model is built around shared principles such as vision, data, issues and people.


The truth of the matter is that success isn’t attained by specific decisions in certain industries. Success has a model, and systems like EOS® recognize this and integrate the tools and processes that go beyond simply expanding industry-specific knowledge.

Do Coaches Tell You How to Run Your Business?

Maybe the biggest misconception about business coaches is the idea that they walk in and tell you exactly how to run the company. In reality, your business is your business, and you get to decide how to run it. There is no “one-size-fits-all” answer out there, so attempting to tell you exactly what to do would be a disservice to you and your company anyway.

Instead, business coaches act as guides, and that’s one of the main reasons so many companies use them. They help you explore the possibilities and options that are before you, and they can even point out opportunities that you may have never considered. This means you’ll have all the top decisions right in front of you, and you can choose the option that best fits your business and lifestyle needs.

Download the Introduction to The Business Sergeant’s Field Manual 

Before choosing a small business coach in Denver, you need to understand exactly what you’re looking at. By recognizing that business coaches should go beyond sharing generic or industry-specific advice, you’ll be better prepared to choose the coaching relationship and model that works best for your company. And when you make the right coaching decision from the start, everyone involved is going to benefit.

Topics: Business Coaching