The establishment of business goals is often viewed by management and staff as a system akin to New Year’s resolutions, an activity that people engage with great enthusiasm but is forgotten within a few weeks. What successful businesses understand is that the process of defining company wide goals allows people to look beyond day-to-day operations and strive for something more.
Your business goals don’t belong on a shelf in a dust-covered binder. It is a critical part of your strategic plan and should be as dynamic and responsive as your business.